ADDING PRE ORDER MANAGER CODE

The following additional keys must be added for the corresponding formats: Leave is any of and enter (or select) your price bucket.

ADDING PRE ORDER MANAGER CODE

Select the price bucket key: hb_pb_BIDDERCODE (where BIDDERCODE is the actual code for your bidder, such as hb_pb_BidderA). See Send All Bids vs Top Price for more information. For example, rather than targeting price buckets with hb_pb_BidderA, you’ll target hb_pb. If you’re sending only the top price bid, your targeting keys will not include the bidder code. These instructions assume you’re sending all bids to the ad server (the default). Under Add targeting, expand Custom targeting. You can leave the defaults for everything else.

Under Adjust delivery, set Rotate creatives to Evenly.

See Targeting below for more information. This value will be included in your targeting within the value for the hb_pb_cat_dur key. (See GAM Step by Step - Native Creatives for instructions on creating native templates.)įor Long-Form (OTT) Video: If you’re using competitive exclusions, under Additional settings enter the value for competitive exclusions in the Label field.

Banner/Outstream/AMP/Video: Select the sizes of all ad slots included in the Prebid process.

See Deals in Prebid for more information.) (This will most likely be higher for deals. Set the Line Item Type to Price priority (12). For example, Prebid – banner - BidderA - 1.50. Suggested format: Prebid – format - bidder – price bucket.

Video/Audio: Click Select video or audio ad.Įnter the Name of your line item.

Banner/Outstream/Native/AMP: Click Select display ad.

Open the order you want to associate the line item with and click New line item. See Key Values for information on the keys you’ll need. When you create your keys, you must use the truncated name.

This means that if Prebid passes in the key hb_format_BidderWithALongName, GAM will truncate it to hb_format_BidderWith. Keys in GAM have a maximum length of 20 characters any keys passed to GAM longer than that will be truncated. If you create Dynamic keys, values can be added when you set up your line item. You can also define accepted values for the keys, but you don’t need to. To define new keys, in GAM go to Inventory > Key-Values and enter your Prebid-specific keys, e.g. Any keys you target need to be defined in GAM before you can use them in your line items. When you create your line item, you’ll be targeting key-value pairs that are being sent with the ad request to the ad server.

If you’re working with native inventory, you must have your native template created and stored before you begin creating your line item. Send All Bids: Create one Prebid advertiser per bidder where Orders are organized by bidder, with one or more orders containing line items targeted towards a single bidder.Send Top Bid: Create one general Prebid advertiser.The advertisers you create for Prebid will typically depend on whether you’re sending all bids or only the top price bid to the ad server. You must have your advertisers and orders set up before you can start creating line items and creatives. GAM works as a hierarchical structure, where line items are children of orders, and orders are children of advertisers. Prerequisitesīefore you begin, we recommend you read through our Planning Guide to make sure you know what your configuration is going to look like and you’ve thoroughly documented your decisions. Prebid provides a script you can use to automate these steps: Prebid Line Item Manager. We’re showing them here so you can manually create the line items if you need or want to, and also to provide context for the automation. These instructions describe only the specific settings required for Prebid, they are not intended to be comprehensive instructions that replace or duplicate the GAM documentation.īecause integrating with Prebid could mean having to create thousands of line items, most companies will automate these steps. This guide contains step-by-step instructions for manually setting up line items in Google Ad Manager (GAM) to work with Prebid. Google Ad Manager with Prebid Step by Step

Adding pre order manager